Advertising with QTAC
QTAC offer a range of products and services to help you reach your campaign goals.
Advertising with QTAC
Advertising and Partnerships
Finding your customers through QTAC
At QTAC, we offer curated marketing services designed to meet the specific needs of your goals in the tertiary education sector. With support for new courses, products, study support, and brand awareness campaigns, our advertising solutions maximise the visibility of all QTAC channels and work closely with you, regardless of the membership level your organisation has with QTAC.
QTAC has established a standard of operational excellence for providing equitable and accurate assessments for tertiary admission, which, since 1975, has earned us a reputation for delivering exceptional service to our applicants and institutional stakeholders. Like the partners, institutions, and community groups we work with, we believe that success comes from empowering individuals to make informed decisions that lead to lifelong learning and personal growth.
What we offer
Our Services
Looking to reach the right audience in Queensland? QTAC provides the perfect platform to connect with prospective students at key moments in their education journey. By promoting your services with us, you’ll engage with over 65,000 applicants annually, including high school students starting their next chapter. With 4.6 million visits and 480,000 unique visitors each year, QTAC helps you reach future university students and position your brand where it matters most.
Advertising
Our channels
Our highly active web pages are frequented by students year-round, giving you the perfect platform to build awareness for your offerings. Our website advertising is priced cost per impression, so you can work with your budget and get your message in front of your target audience. Not sure which pages to advertise on? New to advertising with QTAC? Don’t worry! Whether you want a better understanding of our impressions work, or guidance on pages to book to ensure your ads get sufficient impressions for the duration of your campaigns, our team will provide support to you.
IVR (Messages On Hold)
Messages On Hold – offers a unique opportunity to deliver a 10–15 second scripted message (developed in collaboration with QTAC) to callers on hold across selected or all QTAC customer service phone lines.
e-Newsletter features
QTAC’s monthly newsletter, reaching over 3,000 Guidance Officers and principals. Delivered mid-month, it offers a prime opportunity to feature your campaigns, key information, or events.
Each edition includes one exclusive Feature Article slot, ensuring maximum visibility for your institution. You can also request click-through rate (CTR) insights for your chosen month.
Course Listings
Get seen where your customers are searching for their future course options. With over 900,000 Course Search views in our last admissions year, you’ll be listed on our QTAC Course Search as a, “Listing Institution.”
Your courses would appear on Course Search within four weeks (eight weeks during peak) and would be included in the digital version of our annual QTAC guide at no extra cost.
Print Advertising
Promote your institution, product, or service to students across Queensland through QTAC’s Year 12 Guide and Year 10 Tertiary Prerequisite Guide.
Advertising space is available in both print and eBook formats, with print ads automatically included in the eBook at no extra cost, ensuring extended reach and visibility.
Social Media Advertising
Hone in on your audience with our social ads for your institution with QTAC’s own proprietary data.
Sponsor QTAC’s story spaces, or posts linking to blogs, or piggyback into a QTAC ad carousel in one of our applicant-booster campaigns.
Website Advertising
At QTAC, we offer curated marketing services designed to meet the specific needs of your goals in the tertiary education sector. With support for new courses, products, study support, and brand awareness campaigns, our advertising solutions maximise the visibility of all QTAC channels and work closely with you, regardless of the membership level your organisation has with QTAC.
Looking for something a little more custom to suit your budget?
Let’s chat!
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